After being laid off from her employer of 15 years, it was a no-brainer that full time entrepreneurship was the only option. After all, she was armed with a background in mass communications and public relations (BA) and education (MS), that had allowed her to travel nationwide and to Puerto Rico planning, coordinating events and building media relationships. Opulent Public Relations & Event Management then found itself morphed into a startup boutique agency.
Her love for music began early with her dad. Her love for radio was grown on the campus of Prairie View A& M University as a Mass Comm/PR major. She began her career in public relations as a PR/Marketing intern at Rap-A-Lot Records in the early 90s. While at Rap-a-Lot, she worked with industry magazines (Source and Vibe) to prepare articles on artists and coordinated album release and listening parties. Her first album release event was assisting with marketing the “Til Death Do Us Part” album by the world-renowned Geto Boys. Her first professional writing assignment was writing music pitches for magazine placement for The Fifth Wad Boys, also signed to Rap-A-Lot. After graduation and starting a family, Shay enjoyed a successful career in education for more than 20 years.
Johnson’s passion and gift of meeting people, speaking, organizing, writing and work ethic, has provided invaluable opportunities for which she has graciously taken advantage. Her hands-on approach is what has successfully brought and sustained clients.
Shay is also a licensed Realtor and State Commissioned Notary. She specializes in helping singles, first time home buyers, as well as, renters and sellers, position themselves to find their ideal real estate situation.
As a solo-preneur, Shay could be found working diligently as an entertainment publicist. Opulent’s clients included artists, models, professional athletes, producers, DJs, and actors. The firm also provided the branding and media efforts for non-profits. She is the current Fundraising Gala Chairperson for Yes THRIVE, a nonprofit focused on providing under-served and underexposed urban males to the collegiate and workforce opportunities in S.T.E.M. (www.yesthrive.org)
Johnson has led Opulent to a scaled startup agency to further propel Opulent PREM into the new trajectory for Public Relations and Marketing.
When she has opportunity to grab free time, she can be found deep into the latest music, enjoying her family, traveling or listening to podcasts.
Shay is a member of PRSA and Women in PR
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